It's all about page content. Search engines need content on the page, to find your page. They search the web reading pages, then display search results based on what the users type in for a key word search. If you have no content than even if people find your site they will have no reason to come back. If your writing a blog make your content interesting to read. If you have a web page than include content which relates to that page or to the web site. In either case you need to provide something of value to the reader.
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| Try and keep each blog post or web page entry to one topic. Then the ads are directly related to that topic. Better ad placement, means better click through. The percentage of people viewing an ad and visiting an ad. Each new topic means different ads on different pages, allowing for a better chance of someone finding an ad they may be interested in. Advertisers can also target your site to run ads. interfacebus.com is an engineering site. So some ads may appear to be misplaced, but this is a very small section of a much larger electrical engineering web site. What does Site Targeting mean. |
It's all about Key Words
